Having a yard for the kids to play in
Preparation Tips for Floral Wedding Consultations
Wyatt Patterson
The wedding and floral industry has grown by leaps and bounds over the past few years, and social media has played a massive role in the growth. Clients' satisfaction is the ultimate objective for florists, and it is achieved through a well-structured wedding consultation. Notably, a wedding consultation meeting is the first meeting a service provider holds with a couple. It presents a chance for clients to pitch their ideas and let a florist bring them to reality. The meeting makes a floral wedding consultation crucial to the success of a marriage ceremony; therefore, proper preparation is paramount. This article highlights ways florists can prepare better for a floral wedding consultation.
Leverage Immersive Technology — Technology has made business operations easier, and florists are no different. It is particularly the case for florists who do not have enough space for a designated staging area. Notably, the lack of a staging area has forced some florists to rely on pictures from previous weddings to sell their services to clients. However, it is the last thing you should do because many, if not all, people want a unique wedding. Virtual or augmented reality technology allows florists to create a simulated wedding venue complete with floral placements. Thus, immersive technologies allow clients to switch between different flowers and layouts for decision-making.
Offer Personal Gifts — As a florist, you should know that clients often have a list of service providers to choose from. Thus, you should treat floral wedding consultation as an interview, and a client might decide to use a different florist. Whether a client agrees to hire your services or a competitor's, you should genuinely feel happy for a client and even congratulate them for their upcoming milestone. One of the best ways to leave a lasting impression is to offer a personal gift to a client. For instance, you can give clients a sweet miniature floral arrangement as a send-off gift after consultations are over. Such a gesture goes a long way in marketing your services through referrals.
Create a Pre-Consultation Guideline — Sitting across a happy young couple with no idea of what they want and expecting you to snap your fingers and make magic can be awkward. Unfortunately, most florists go through such experiences, which is frustrating. As much as florists are creative people, you cannot see the future. Therefore, it is vital to have something to work with, which is why successful florists only allow clients to book a floral wedding consultation after booking a venue and choosing a wedding dress. Notably, the perfect wedding flowers depend on a myriad of elements, and a pre-consultation guideline provides the ideal starting point.
For more information, contact a florist near you.
Share
I knew that the moment we bought a house with a decent yard I'd be ready to start having kids. I loved playing outside as a kid and since we've been in this house I think the kids spend nearly as much time outside as they do outside. That lawn has seen my babies crawl, my toddlers start walkings, the kids kicking balls around and playing chasey all afternoon. Keeping the lawn soft and green is so important to me as it let's us spend all that time outside. I'm always looking for ways to make it feel and look soft and green.